How to add someone to your Google Analytics Account
I believe everyone in marketing should have access to your Google Analytics account it will help inform them of customer behavior data to elevate performance in every area of digital marketing. Here are a the steps to add someone to your account.
How to add a user
You can add as many users as you need. To add a new user to an account/property/view:
Click Admin, and navigate to the desired account/property/view.
In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click Access Management.
In the Account permissions list, click +, then click Add users.
Enter the email address for the user's Google Account.
Select Notify new users by email to send a message to the user.
Select the permissions you want. Learn more about permissions.
Click Add.
Source: Google
