The year I worked for Martha Stewart was more than just a career milestone — it reminded me why I love marketing in the first place. Watching how Martha’s products connected to lifestyle choices showed me the power of passion and perspective. With the right pair of eyes, you can uncover customer behaviors and gateway products that delight, surprise, and unlock new levels of strategy for your business.

Marketing can feel a lot like The Summer I Turned Pretty — some weeks you’re all in, other weeks you disappear, and you’re not quite sure what’s working. Maybe you’re posting on LinkedIn here and there, sending a newsletter when you remember, or showing up at events without a clear plan. It’s a summer fling with your marketing — all vibes, hopes, and spaghetti on the wall. The turning point? Deciding it’s time to commit. That’s where a digital marketing audit helps you move from “wishful” to “working.”

Updating your favicon on Squarespace is a quick way to polish your brand. In just a few clicks, you can upload a custom browser icon so your site stands out in tabs and feels more professional.

Just got your 200-hour yoga certification and wondering what’s next? Social media for yoga instructors doesn’t have to be overwhelming. Discover the Yoga Social Media Starter Pack — 40+ Canva templates, post ideas, and captions to help you show up authentically, connect with students, and grow your classes without the stress.

Ever seen Cookie Monster try to be anything but his cookie-loving self? Spoiler: It doesn't end well. Just like our blue, furry friend from Sesame Street, brands that stray from their true identity end up lost in the mix.

Learn how to easily grant access to your Google ads account with these simple steps.